How to integrate social media into your email marketing

I'm sure many of you already use email and social media to help promote your business. But how many of you integrate your social media and email marketing? Well, here are a few tips to help you do just that - because email marketing and social media should go hand in hand.

Social media icons.
Every single email you send should include social media links or icons. This is the easiest and most common way to link your email marketing activities with your social media marketing efforts. With one click your subscriber will instantly be driven to your social media pages where they can simply ‘like’ or ‘follow’ you.

Social media share buttons.
In addition to encouraging your email recipients to connect with you on social media, you should also be prompting them to share your emails with their own personal social media networks. For this reason your email content needs to be engaging and entertaining so your subscribers will actually want to share it with their friends. Sharing is caring.

Announce upcoming emails via social media.
Use your social media platforms as a way to spread the word about your email and the content they hold. This will help encourage people to subscribe, giving them a sneak peek at what they’re missing out on.

Share links to web based version of your email on your social media pages.
Once you have sent out your email you should be posting the web based link for your campaign on all your social media channels for your fans to see. If they like what they see, chances are they will subscribe so they don’t miss the next one.

Send an email solely asking recipients to connect with you via social media.
Maybe it’s an email telling them about the benefits of following you on Twitter, or one about how much fun they could have if they liked you on Facebook. If you are trying to grow your social media networks, invite your subscribers first!

Use your interactions with fans on social media to help determine email content.
By simply observing what the most popular topics are on your Facebook page, or by asking your fans what they’d like to see in your emails you can tailor the content towards their interests. That way they’ll want to sign up to receive the content that they had a hand in creating or asking for.

Ask for the conversion.
In your emails, ask your recipients to like your social media pages, and on your social media pages, ask fans to subscribe to your email list. The more points of contact you have with your audience, the better.

Let email subscribers know about social media contests or special offers and vice versa.
If you are holding a contest or giveaway on social media, don’t keep it a secret! Send an email to let your subscribers know what they’re missing out on if they don’t connect with you via social media. Or if you have informed your subscribers of a special offer via email make sure you let your social media followers know about it too. You can also tell them in order to be the first to know out about these special offers they need to sign up to your email newsletter.