Why is your in-house database better?
- The people on your in-house list have already shown an interest in your business.
- You'll be communicating with the right person - this helps avoid wasting time and money.
- People who have purchased a product or service from you before are more likely to buy again or recommend you to somebody else.
What data should you collect?
You should always collect as much as you can but the most important data to collect is:
- First and last name
- Postal address (or simply a city or county)
- Email address
- Telephone number
Above all else, keep it simple, you can always ask for more. Ensure that you can store the data effectively and that you will use it. The more data you collect the more data management you'll need to do at a later date.