5 tips for a successful email marketing campaign this Christmas

It’s true that as Christmas approaches, email volumes rise, so it’s more important than ever to get your campaigns in top-notch condition and leave a lasting impression with your subscribers.

1. Embrace the season
It’s the season to be jolly so ensure your copy and images carry a Christmas theme. This is the time to drop your professional guard and put some personality into your emails. Lets be honest, who doesn't love a dancing Santa animation?

2. Timing
It’s important to have a look at your calendar and think about the best days and times to send your emails. Try and ensure you miss the potential days off and work Christmas party lunches, and deliver your message when your subscribers are most likely to have the time to read and engage with them.

3. Provide an incentive
With all these promotional emails landing in their inbox, subscribers are going to be hunting for the best deals possible, and this is where incentives can give you an extra edge. Your incentive can be anything from free delivery or gift wrapping to 20% off an order, just make sure you add that little extra something to make your campaign more appealing.

4. Don’t overdo it
Although Christmas is a great reason to get in touch with your subscribers don’t start sending more emails than you would normally. Recipients get used to your communication patterns, a sudden more aggressive strategy can irritate and may lead them to unsubscribe.

5. Don’t forget to send a card
Be sure to send a thoughtful, non-sales based ecard to your subscribers as it’s a great way to show the friendly face of your business. It’s also a good opportunity to include other bits of helpful information such as your holiday opening hours.

If you’re a NewZapp customer you can have one of our fantastic Christmas ecards uploaded to your account for free.  There are 40 designs to choose from and each one has editable areas for you to insert your own message and/or logo.