If you're copying and pasting content, keep it clean!
Whenever you copy and paste from an external source such as Microsoft Word or a website, you could be bringing additional coding into your email. Some email readers will refer to the code hidden behind your content instead of the text styles and colours that have already been pre-set for you on your NewZapp template. Outlook 2007/10 for example uses MS Word as it's html rendering engine.
The effect this can have on your email in some readers, is that content looks very different to how it looked when you were composing it, and in worst cases, actually disjoints or breaks the whole layout.
So whenever you're pasting anything into NewZapp and it asks you if you want to paste as plain text always say YES!
Use descriptive links instead of full links or email addresses
If you include full links or full email addresses as text within an email, you run the risk of being caught in a spam filter. This is because the filter may detect that the link is not going directly to the link destination, but via the NewZapp servers first in order to provide you with tracking data.
- To avoid this try using a descriptive link instead eg. Read more online, Visit our website, contact us.
Using a descriptive link can also help you create a much stronger call to action, generating higher click-through rates.
For example, "Read here why our customers made the decision to use NewZapp" is a more inspiring and concise link than "Read why our customers made the decision to use NewZapp at http://www.newzapp.co.uk/aboutus/whatcustomerssay.html"
No one likes being shouted at, so follow the basics of email etiquette and avoid SHOUTING YOUR SUBJECT LINE as a means to make your email get noticed (it won't) or SHOUTING ORDERS AT YOUR RECIPIENTS like CLICK HERE!!!! (they won't).
Use a genuine and monitored "From" email address
Firstly, why would you not want to use a genuine "From" email address? If you've taken the trouble to invest time and money in email marketing, with presumably the purpose of engaging with your database and gaining new business, then anything they might want to tell you by clicking "reply" (good or bad!) should be important to you.
No, you are not going to be bombarded with bounced email server messages, NewZapp catches any for you.
Yes, you are going to receive some "out of office" replies on this email address, but if you use this address for other correspondence then consider setting up a rule on your inbox so that replies from your email marketing land in a folder of their own for you to review separately. This is also a great way to gauge responses from your email campaigns as it should help determine where the enquiry originated from.
If you try using a non-existent "From" email address then your email is pretty certain to be rejected by the recipient's mail server. So resist the urge to use one that doesn't exist like firstname.lastname@example.org it just won't work!
If you don't want a personal email address as the sender, consider setting up a "friendly" non-offensive email address, like updates@, enews@, newsletter@ etc. These should be more readily received by recipients and email filters than sales@ or info@ and look a whole lot more polite than donotreply@!
Use a "From" name that your subscribers will recognise
If your recipients don't know who the email is from, they're unlikely to open it. Within NewZapp, you can set the "From" name of your choice for every email you send. The question to ask is, do your subscribers know you personally? (e.g. John Smith) or do they know your company, brand or product? (eg. Smith Ltd). We'd advise that you use whichever would be most recognisable to your subscribers.